If you’ve ever been interested in making money online then you’ve probably heard the term affiliate marketing used. It’s one of the most popular ways to make money using the internet, for both for those who want to create products and those who simply want to sell them. But even though the term is tossed around quite often many people still don’t know what it means.
Article updated Jan 21, 2020, at 11:43
What Affiliate Marketing’s Meaning Is
What exactly is the definition of affiliate marketing? Why are so many online entrepreneurs doing it? And is it really a legitimate way to make money?
In this article, we will be answering all of these questions as accurately as possible. Before starting any sort of business it’s important to take the time to understand just exactly what it entails. Even though it doesn’t take a giant loan to get started marketing goods and services online, it’s still worth moving forward with both eyes open.
Plenty of people across the globe have been able to quit their 9-to-5 jobs and rewrite the rules of life thanks to affiliate marketing. Plenty of others have ended up disappointed because the reality didn’t live up to its expectations.
That’s why we’re here to give you a realistic and accurate glimpse of what affiliate marketing looks like today.
The job of an affiliate marketer is to sell products so that they can earn a percentage of each sale that is made.
It’s all about the relationship between three different parties, creators, marketers, and consumers. The creator creates a product, the marketer promotes the product, and the consumer buys it. In the end, the consumer gets money from the customer, the marketer gets money from the creator, and the customer gets a product that they enjoy. It’s a system that’s designed so that everyone involved should walk away happy at the end of the day.
Of course, this is the simplest explanation for how the system works. There are many different ways that affiliate marketing can be done, some easy to understand while others are highly complex. But for now, all you need to know is the basic relationship between creators, marketers, and customers.
Why People Become Affiliate Markers
The biggest reason why affiliate marketing became such an attractive option is how easy it can be to get started.
Plenty of bloggers who were already regularly producing content realized that they could earn more money from every post they uploaded by adding in affiliate links. At first, the majority of marketers were people who sold products as an afterthought, but as time went by people began to start blogs for the intended purpose of making sales.
But while it’s incredibly easy to get started as an affiliate marketer, it’s much harder to actually succeed. Anyone can start a website and slap some affiliate links on it. With the constant deluge of content washing over internet users, it takes skill to capture peoples’ attention and convince them to take your suggestions.
Many people think that the internet has changed everything.
While it has certainly transformed many facets of modern life, it hasn’t changed many of the fundamental ways that we as humans work.
Selling products today requires many of the same skills it used to take to sell things 100 years ago. The only difference is that instead of writing ads for newspapers you’re writing content for websites.
Every day some people try their hand at affiliate marketing in hopes of making quick money. Most of these people quit because they realize that money is unlikely to come quickly. Even more, quit after they realize that they don’t have the marketing skills necessary to actually make a good living online.
But those that develop the necessary skills and take the time to build up their web presence can earn good money. Those who get the most out of the process are those who find purpose an affiliate marketing meaning that is unique to them. Those who find the drive to put in the work consistently will eventually find their way to the top.
Why People Use Affiliate Marketing To Sell Their Products
Everyone who has created a product has learned that just because you’ve got a finished product doesn’t mean you’re finished. The race of creation might have finished, but the marathon of sales has just begun.
Marketing is difficult. You could have the best product in the world, but that doesn’t mean it will sell itself. This means that you either need to find a way to market the product on your own or find others who can market it for you. Here is where the marketing affiliates come in.
When looking for someone to market a product many creators find themselves faced with an issue, they think they need to hire a marketing team to sell their product, but until they sell their product they won’t have enough money to hire anyone. It’s a catch-22 that has derailed plenty of businesses, and affiliate marketing is the exit ramp that can take you out of this destructive loop.
In affiliate marketing, the creator doesn’t need to pay money upfront to the marketer the way they would with a traditional salesperson.
The marketer gets paid after the creator makes a sale thanks to the marketer’s efforts. This commission system means that the creator never has to worry about paying for marketing efforts that don’t actually pay off.
The downside of this setup is the fact that the money paid out to affiliates is money that the creator doesn’t get to keep. It’s why creators experiment to see how low they can cut commissions without discouraging marketers from selling their products. But most successful creators come to understand that if they have a solid business plan then every commission check they cut is money well spent.
If you have created a product that you’re looking to sell, then affiliate marketing is definitely something you should look into. It’s not the only path you can take to success, but it is an option worth considering.
Addressing concerns about the legitimacy
Now that we’ve addressed the basics of affiliate marketing it’s time to dig down deeper into the topic.
If you’re reading this article then you’re most likely interested in trying it for yourself. It’s also likely that you still have some concerns and reservations.
Let’s look at some of the common worries that arise when it comes to affiliate marketing
One question that many people ask when learning about affiliate marketing is whether or not it’s a pyramid scheme. Some involved in the profession might bristle at the mere suggestion, but skepticism in these matters can be healthy.
The money that marketers spend isn’t going to people higher up the ladder. Marketers might pay for web hosting, domain names, web design, web content, and advertising. They don’t have to buy products from the company they are working with.
With this being said, some companies like to blur the line between legitimate business and pyramid schemes. This is why you should always be wary of people who offer you a job and then ask you to give them money.
Remember this simple rule: if you’re being paid then you’re an employee, if you’re paying then you’re a customer.
Finding Affiliate Marketing’s Deeper Meaning
When you look at the nuts and bolts of affiliate marketing you can understand why it is a smart way to do business that has stood the test of time. By focusing on minutiae you can lose track of the deeper. More compelling reasons that drive people to try out affiliate marketing.
To many people affiliate marketing doesn’t just mean a way to make money, it represents a way to free themselves.
Affiliate marketing offers everyone a chance to be their own boss.
Marketers have a way to monetize their passion projects. Creators have a way to promote their products without being beholden to large and powerful corporations. It can seem like a perfect path towards the sort of passive income that you can make in your sleep.
The truth is more complicated. Many people have been able to create business empires that earn money around the clock thanks to affiliate income. But every one of these individuals had to work their tails off to get to that point. The internet has opened up new ways to make money. But it hasn’t changed the fact that an easy buck can be the hardest to earn.
But don’t be dejected, just be realistic. Affiliate marketing can be a great way to make extra money or even earn a living. The people who are the most successful in this arena are those with clear eyes and a strong work ethic.
If you can recognize how high the mountain is. And still, continue to put one foot after the other, then your chances of success.